THE 288 is a Web3 community and NFT-linked collectible spirits brand that explores decentralized intellectual property alongside a whiskey and vodka product line. THE 288's Twitter Score is 78 out of 1000 (a Good rating) as of July 2026, ranking #11,752 (top 5%) among 531,432 tracked accounts.
THE 288 was founded by Josh Friedberg, who serves as its creator and creative director. The core team also includes Meghna Sinha handling finance and operations, Ryan Marcus leading content, and Jeff McMillan as artist. Together they have built a brand that sits at the intersection of spirits and blockchain technology, using NFT-linked mints to release physical products including a Genesis Vodka NFT and a single-barrel wheat whiskey. THE 288 is affiliated with Bored Ape Yacht Club, connecting it to one of the most recognized communities in the NFT space.
THE 288 runs recurring community gatherings under the name 288 TUESDAY, reinforcing its identity as a social and community-driven project rather than a purely commercial spirits label. THE 288 has published 1,610 posts on the platform and has been mentioned by 25 accounts a total of 81 times, reflecting an engaged niche audience across Web3 and spirits enthusiasts.
Who follows THE 288 on X?
The accounts that follow THE 288 include 177 founders, 10 angel investors, 356 influencers and 1 VCs. Among them are Zeneca, Bored Ape Yacht Club, Mando, Garga.eth Greg Solano, GordonGoner Wylie Aronow and Josh Ong.