Aluna Social was a non-custodial gamified social trading platform that combined a multi-exchange trading terminal, copy trading, and a social network for crypto traders, before ceasing operations due to insufficient traction, funding, and market conditions. Aluna Social's Twitter Score is 13 out of 1000 as of July 2026, ranking #80,452 among 531,432 tracked accounts.
Aluna Social was co-founded by Alvin Lee and Henrique Matias. The platform positioned itself as non-custodial, meaning it did not act as a broker or exchange, and instead connected traders across multiple exchanges through a single terminal. Its social layer allowed users to observe and copy other traders, while gamification mechanics were layered on top to incentivize participation.
Aluna Social built a two-token ecosystem to support its platform. ALN served as the native utility token, designed for rewards, gamification, bootstrapping, and decentralized governance. The project later introduced Alunaverse ($ALNV), a collection of utility and membership NFTs tied to the Aluna. Social ecosystem and AlunaDAO.
Aluna Social previously received backing from 100x Ventures, which led a seed equity round and announced a second-tranche investment in August 2021, as well as from Genesis Block Ventures, DEXTForce Explorer, Will Harborne, and Joe Vezzani. The platform announced it was shutting down, with RootData recording the cessation date as August 5, 2022. Aluna Social has 12,379 followers as of July 2026 and 1,479 posts on the platform. It has been mentioned by 46 accounts, with 73 total mentions.
Aluna Social's portfolio includes Aleo.
Who follows Aluna Social on X?
The accounts that follow Aluna Social include 38 founders, 6 angel investors, 43 influencers and 3 VCs. Among them are Matthew Graham, Mayne, Austin Griffith, Jane Lippencott, The Rollup and Sean Gearin.