Betterment is an automated investment platform that entered the digital-asset market by acquiring cryptocurrency portfolio manager Makara in February 2022. Betterment's Twitter Score is 17 out of 1000 as of September 2026, ranking #57,031 among 486,860 tracked accounts.
Betterment was co-founded by Jon Stein and Eli Broverman. After acquiring Makara, the platform launched Crypto Investing by Betterment in October 2022, with Gemini serving as custodian for its direct-crypto portfolios. Those direct-crypto portfolios were discontinued and the associated crypto advisory addendum was terminated on November 20, 2024. Betterment currently offers a managed Crypto ETF portfolio composed of spot Bitcoin ETFs, spot Ethereum ETFs, a U.S. Treasury ETF, and cash.
Betterment has received backing from Bessemer Venture Partners, Menlo Ventures, Anthemis Group, Kinnevik, and Francisco Partners. In January 2026, an unauthorized individual accessed third-party systems and sent a fraudulent crypto-related message appearing to originate from Betterment, though no customer accounts or credentials were compromised. Betterment has published 476 posts and has 35,424 followers as of September 2026. The account has been mentioned by 259 accounts, with 1,148 total mentions.
Who follows Betterment on X?
The accounts that follow Betterment include 83 founders, 17 angel investors, 16 influencers and 8 VCs, among them Tyler Winklevoss, Eric Balchunas, James Seyffart, Joshua Lim, David Haber and Chrislyons.