Betterment is an automated investment platform that entered the digital-asset market by acquiring cryptocurrency portfolio manager Makara in February 2022. Betterment's Twitter Score is 17 out of 1000 as of October 2026, ranking #58,851 among 498,181 tracked accounts.
Betterment was co-founded by Jon Stein and Eli Broverman. After acquiring Makara, the platform launched Crypto Investing by Betterment in October 2022, with Gemini serving as custodian for its direct-crypto portfolios. Those direct-crypto portfolios were discontinued and the associated crypto advisory addendum was terminated on November 20, 2024. Betterment currently offers a managed Crypto ETF portfolio composed of spot Bitcoin ETFs, spot Ethereum ETFs, a U.S. Treasury ETF, and cash.
Betterment has received backing from Bessemer Venture Partners, Menlo Ventures, Anthemis Group, Kinnevik, and Francisco Partners. In January 2026, an unauthorized individual accessed third-party systems and sent a fraudulent crypto-related message appearing to originate from Betterment, though no customer accounts or credentials were compromised. Betterment has published 458 posts and has 35,077 followers as of October 2026. The account has been mentioned by 262 accounts, with 1,152 total mentions.
Who follows Betterment on X?
The accounts that follow Betterment include 84 founders, 17 angel investors, 16 influencers and 8 VCs, among them Tyler Winklevoss, Eric Balchunas, James Seyffart, Joshua Lim, David Haber and Chrislyons.