The Business of Fashion (@BoF) — Twitter Score 25 out of 1000

The Business Of Fashion is a global media and intelligence company covering the fashion, beauty and luxury industries, founded by Imran Amed. The Business Of Fashion's Twitter Score is 25 out of 1000 as of October 2026, ranking #39,721 (top 10%) among 497,973 tracked accounts.

The Business Of Fashion delivers journalism, research reports, case studies, masterclasses, advisory services, data tools, careers services and events to professionals across the fashion, beauty and luxury sectors. Its backers include Index Ventures, Felix Capital, Financial Times, LVMH, Samos Investments, Novel TMT Ventures, Advancit Capital and Carmen Busquets.

The Business Of Fashion has engaged substantively with the intersection of fashion and digital assets. Its research arm, BoF Insights, published a 107-page report examining NFTs, digital ownership, virtual worlds and how fashion companies could engage with digital assets. A masterclass held in November 2021 explored virtual fashion, NFT projects and the long-term relevance of blockchain-authenticated assets to fashion brands. The Business Of Fashion has also reported on notable industry legal disputes in this space, including the Hermès lawsuit against MetaBirkins creator Mason Rothschild over alleged trademark infringement involving NFTs, and covered financing structures in the sector such as Arianee's round, which per BoF's May 2022 reporting combined company equity with the protocol's $ARIA20 cryptocurrency.

The Business Of Fashion has 1,700,690 followers as of October 2026 on Twitter and has published 57,468 posts. The account has been mentioned by 255 accounts, with 1,043 total mentions.

Who follows The Business Of Fashion on X?

The accounts that follow The Business Of Fashion include 125 founders, 34 angel investors, 21 influencers and 15 VCs, among them Gmoney, Andrew Chen, Mando, Amy Wu Martin, Medved and Sarah Guo.