Business Insider is a business, technology, markets, and innovation news publication co-founded by Henry Blodget, Kevin P. Ryan, and Dwight Merriman, originally launched in 2007 as Silicon Alley Insider before adopting its current name. Business Insider's Twitter Score is 152 out of 1000 (an Excellent rating) as of July 2026, ranking #4,335 (top 5%) among 389,587 tracked accounts.
Business Insider is affiliated with Insider Inc. and is backed by Axel Springer SE, which acquired it in 2015 in a deal that valued the publication at $442 million, per reporting at the time. Previously, Bezos Expeditions had also backed the publication. In September 2024, MarketWatch reported that Axel Springer SE had reached a €13.5 billion agreement with KKR to separate its media assets, including Business Insider, from its classifieds business.
Business Insider covers business, markets, technology, and innovation, and operates a dedicated Markets section that includes a Crypto category, reflecting its recurring coverage of cryptocurrency and digital assets. Business Insider has accumulated 4,245,481 followers as of July 2026 and has published 785,629 posts on the platform. Business Insider has been mentioned by 3,168 accounts, with 19,306 total mentions.
Who follows Business Insider on X?
The accounts that follow Business Insider include 552 founders, 76 angel investors, 205 influencers and 202 VCs. Among them are Anthony Pompliano, Raoul Pal, Gary Vaynerchuk, Alexis Ohanian, Tyler Winklevoss and Barry Silbert.