Deserve is a fintech credit-card-as-a-service platform co-founded by Kalpesh Kapadia that powered mobile-first, partner-branded credit card experiences, including crypto-rewards products. Intuit acquired key Deserve technology and welcomed select team members in a transaction that closed on April 18, 2025. Deserve's Twitter Score is 3.0 out of 1000 as of July 2026, ranking #264,924 among 531,432 tracked accounts.
Deserve built its platform around a card-as-a-service model, enabling partners to offer personalized cardholder experiences through a mobile-first infrastructure. One of its most prominent partnerships brought together Deserve, BlockFi, and Visa to launch a credit card delivering cryptocurrency rewards under Visa's Fintech Fast Track program. BlockFi had been Deserve's largest customer before filing for Chapter 11 bankruptcy in November 2022, a development that significantly affected Deserve's business.
Deserve previously raised a $50 million Series D led by Mission Holdings, Mastercard, and Ally Ventures, with Goldman Sachs Asset Management and Sallie Mae also participating. Earlier backers had included Accel, Pelion Venture Partners, and Aspect Ventures. Deserve also previously worked with Zero Hash on its crypto infrastructure. Deserve's account has published 2,952 posts and has 1,744 followers as of July 2026. It has been mentioned by 2 accounts, with 7 total mentions.
Who follows Deserve on X?
The accounts that follow Deserve include 15 founders, 2 angel investors, 3 influencers and 6 VCs. Among them are Matthew Graham, Mark W. Yusko - Two Point One Quadrillion, Simon Taylor, Accel, Ouriel and Jim Breyer.