Earn Alliance is a Web3 game discovery and rewards platform that was acquired by Playfull and now operates as part of that service. Earn Alliance's Twitter Score is 30 out of 1000 as of August 2026, ranking #32,240 (top 10%) among 485,508 tracked accounts.
Earn Alliance was founded by Joseph "Coop" Cooper as a blockchain-gaming community and infrastructure platform, offering game discovery, social engagement, content, and digital-asset functionality. The platform raised a $4.75 million seed round, closed on December 8, 2022, co-led by Fabric Ventures and CoinFund, with Animoca Brands also among its backers.
Earn Alliance built its identity layer around soul-bound Ally Badge NFTs, which represented user credentials, participation, and platform access. Its ecosystem token, $ALLY, was identified in the platform's litepaper as the official currency, and by September 2023 the platform reported more than 220,000 active users ahead of a $ALLY airdrop announcement.
Earn Alliance was subsequently acquired by Playfull, which integrated Earn Alliance's Web3 questing technology with its own offerwall technology into a unified experience. Following the acquisition, Playfull announced that the Magic Muffins Telegram game and mobile app would be sunset, with associated in-game items and customizations removed. The former earnalliance.com domain now presents the Playfull service, which offers game discovery and rewards including Steam keys and gift cards.
Earn Alliance has published 5,734 posts on the platform and has 161,594 followers as of August 2026. The account has been mentioned by 96 accounts, with 395 total mentions.
Who follows Earn Alliance on X?
The accounts that follow Earn Alliance include 87 founders, 20 angel investors, 83 influencers and 7 VCs. Among them are Mario Nawfal, Jake Brukhman, Matthew Graham, Jihoz.ron, Soby and Andrew Steinwold.