General Magic is a Web3 design and development studio founded by Griff Green that provides full-stack product and engineering support to public-goods projects and impact DAOs. General Magic's Twitter Score is 14 out of 1000 as of August 2026, ranking #68,658 among 483,944 tracked accounts.
General Magic operates as a full-stack collective offering product design strategy, user research, interface design, prototyping, UX audits, branding, marketing, hiring support, and software development to Web3 startups. Among its most prominent engagements, the studio worked with Giveth over three years to establish, monitor, and improve Giveth's product and brand, contributing to more than $2 million raised for nonprofits. General Magic also built ENS's official Web3 merchandise store, which supports ordering customized merchandise using ENS handles.
General Magic has delivered work across a range of protocols and projects: it developed the brand and decentralized application for liquid-staking project Asymmetry Finance, built a website for Commons Stack, and designed the brand and user interface for fixed-rate lending protocol Size. Credit. The studio is also affiliated with Pairwise, Unicorn.eth, Quadratic Accelerator (q/acc), and Token Engineering Commons. In 2023, a financial-interest dispute involving co-founder Griff Green, certain Optimism grant applicants who were General Magic clients, and Green's delegate role was reported; the Optimism DAO reviewed the matter and concluded the omission was an honest mistake. General Magic has published 3,212 posts on the platform and has been mentioned by 23 accounts a total of 54 times.
Who follows General Magic on X?
The accounts that follow General Magic include 69 founders, 11 angel investors, 15 influencers and 1 VCs, among them Owockai, scoopy.sockpupp.eth, Lito, vectorized.eth, 0xMarioNawfal and Nick Almond.