Michelin 3xplorer Club (@Michelin3XPLR) — Twitter Score 34 out of 1000

MICHELIN 3xplorer Club is Michelin's official Web3 membership community, built around an Ethereum NFT collection that serves as the entry point into the brand's digital membership ecosystem. Michelin 3xplorer Club's Twitter Score is 34 out of 1000 as of August 2026, ranking #28,337 (top 10%) among 483,944 tracked accounts.

Michelin 3xplorer Club was announced in April 2023 as Michelin's first move into Web3, described at launch as the opening phase of the company's broader Web3 strategy. The collection launched on OpenSea in October 2023, comprising 2,400 membership NFTs, each depicting a unique version of Bibendum, the iconic Michelin mascot. The collection was created in collaboration with getbulldog.xyz, Goeland Studio, and Metav.rs.

Michelin 3xplorer Club each NFT functions as a membership asset granting holders access to raffles, community challenges, and premium real-world experiences tied to the Michelin brand. Experiences made available to holders have included MICHELIN Guide ceremonies, the 24 Hours of Le Mans, motorcycle competitions, and two-day MICHELIN Exclusive Days. As of January 2026, more than 500 members had already participated in exclusive experiences through the club.

Michelin 3xplorer Club counts Pudgy Penguins and World of Women as strategic partners. The project platform is currently paused while Michelin adjusts member journeys, though the official notice confirms the club continues to operate through its NFTs, raffles, exclusive experiences, Discord community, and X announcements. Michelin 3xplorer Club has published 2,826 posts and has been mentioned by 18 accounts a total of 29 times.

Who follows Michelin 3xplorer Club on X?

The accounts that follow Michelin 3xplorer Club include 101 founders, 19 angel investors, 101 influencers and 3 VCs. Among them are Raj, DeeZe, Pudgy Penguins, Bored Ape Yacht Club, Mando and Armani Ferrante.