NBA is the official Twitter account of the National Basketball Association, a 30-team North American professional basketball league with a growing presence in blockchain collectibles and crypto partnerships. NBA's Twitter Score is 82 out of 1000 (a Good rating) as of October 2026, ranking #9,691 (top 5%) among 493,607 tracked accounts.
NBA entered the digital collectibles space through NBA Top Shot, a joint venture with the National Basketball Players Association and Dapper Labs that lets fans buy and sell officially licensed NBA highlight clips as NFTs on the Flow blockchain. Per Axios, the platform processed more than $250 million in sales from 100,000 buyers within a single month in early 2021, and Vogue Business reported that within five months of launch it had reached 964,000 registered users and $609 million in cumulative sales.
NBA has expanded its blockchain footprint through additional partnerships. Sorare signed a multi-year deal with the NBA and NBPA for a licensed fantasy basketball game built around digital player cards and NFTs. On the sponsorship side, Coinbase acquired naming rights to the WNBA Commissioner's Cup beginning with the 2022 tournament. NBA maintains 47,077,812 followers as of October 2026 and has published 420,068 posts, and has been mentioned by 1,945 accounts a total of 9,325 times.
Who follows NBA on X?
The accounts that follow NBA include 333 founders, 76 angel investors, 204 influencers and 9 VCs, among them Chamath Palihapitiya, Larry Cermak, Alexis Ohanian, Mike Novogratz, Mario Nawfal and Phantom.