Nike (@Nike) — Twitter Score 69 out of 1000

Nike is a global athletic footwear and apparel company that has pursued Web3 and digital collectibles through platforms including . SWOOSH and the acquisition of RTFKT. Nike's Twitter Score is 69 out of 1000 (a Good rating) as of October 2026, ranking #12,134 (top 5%) among 498,348 tracked accounts.

Nike was co-founded by Phil Knight and Bill Bowerman and has grown into one of the most recognized sportswear brands in the world. The company acquired RTFKT, a virtual product and NFT brand, in December 2021, marking a significant move into digital goods. RTFKT subsequently announced it would wind down operations by January 2025, ending that chapter of Nike's direct NFT brand ownership.

Nike launched. SWOOSH in November 2022 as a dedicated Web3 platform for virtual creations, with transactions denominated in USD and recorded on the Polygon blockchain. Nike also operates Nike Virtual Studios as part of its broader digital and metaverse strategy. Nike has received backing from Andreessen Horowitz, connecting the brand to one of the most prominent venture firms in the crypto and technology space.

Nike has faced legal scrutiny in this space, with a proposed class action lawsuit filed in 2025 by RTFKT NFT buyers alleging misleading sales practices and the offering of unregistered securities, claims that remain allegations in a filed lawsuit. Nike has 9,504,097 followers as of October 2026 on the platform and has published 41,206 posts. Nike has been mentioned by 2,263 accounts, with 10,486 total mentions.

Who follows Nike on X?

The accounts that follow Nike include 296 founders, 74 angel investors, 172 influencers and 9 VCs, among them Alexis Ohanian, Farokh, Polygon, DeFi Dad defidad.eth, Matthew Graham and Bill Ackman.