PRADA is a luxury fashion house, founded by Mario Prada, that has extended its presence into blockchain and Web3 through NFT initiatives and digital authentication programs. PRADA's Twitter Score is 16 out of 1000 as of August 2026, ranking #61,003 among 483,944 tracked accounts.
PRADA is affiliated with Prada Group and was among the luxury groups that established the nonprofit Aura Blockchain Consortium, a shared industry initiative to advance blockchain adoption, transparency, and traceability across the luxury sector. Through its Prada Crypted platform, the brand maintains a dedicated NFT area on prada.com alongside a Discord community that connects fashion with Web3 and other creative fields.
PRADA's Timecapsule collection pairs each limited-edition physical product with a gifted NFT, with those tokens issued on Ethereum using Aura Blockchain Consortium's NFT technology. The account has 3,841,309 followers as of August 2026 and has published 8,782 posts. PRADA has been mentioned by 252 accounts, with 943 total mentions.
Who follows PRADA on X?
The accounts that follow PRADA include 66 founders, 13 angel investors, 51 influencers and 1 VCs. Among them are Gmoney, LilMoonLambo, BETTY, Sonnenshein, NFT.NYC and Sibel.