Primary is an early-stage venture capital firm that backs technology startups, with a portfolio spanning companies such as Alloy, Alma, Chief, K Health, Electric AI, Etched, and Vestwell. Primary's Twitter Score is 42 out of 1000 as of September 2026, ranking #22,312 (top 5%) among 486,860 tracked accounts.
Primary was co-founded by Ben Sun, who serves as a general partner. The firm has received recognition on the Forbes Midas List and Insider Seed 100. According to Axios, Primary maintains a dedicated Impact team that supports portfolio companies across recruiting, finances, and customer acquisition. Primary also incubated Relay Commerce internally, providing an initial pre-seed check before the company went on to raise additional equity and debt funding, per Axios.
Primary originally invested exclusively in New York through its first two funds, but later broadened its geographic scope. Ben Sun told the Wall Street Journal that only around 30% of deals in its most recent fund were New York-based, with roughly another third in the Bay Area and the remainder spread across other markets. Primary has published 6,029 posts on X and has 15,440 followers as of September 2026. Primary has been mentioned by 164 accounts, with 507 total mentions.
Who follows Primary on X?
The accounts that follow Primary include 226 founders, 66 angel investors, 31 influencers and 53 VCs, among them Kyle Samani, Mike Novogratz, Mario Nawfal, Jason, Jane Lippencott and Martin Shkreli.