Provenance is an AI-enabled product-claims verification platform that helps shoppers and AI shopping agents evaluate the evidence behind brand sustainability and product claims. Provenance's Twitter Score is 19 out of 1000 as of July 2026, ranking #58,891 among 531,432 tracked accounts.
Provenance operates as Project Provenance Ltd, a certified B Corp and social enterprise accountable to an independent Integrity Council. Founded by Jessi Baker, the company began in 2013 with a focus on supply-chain management and asset-registry applications, with early work building on blockchain infrastructure, including Ethereum, for product provenance tracking. A 2015 white paper laid out the vision of a blockchain-based product supply-chain system, and CoinDesk reported that year on the platform's use of both Bitcoin and Ethereum for supply-chain provenance.
Provenance raised an $800K private-investment round in 2017, with its service described at the time as powered by mobile, blockchain technology and open data. A $5 million round followed in 2022, led by Working Capital Innovation Fund and Nordic Eye Venture and Growth Capital, with participation from The Brandtech Group and Digital Currency Group. That round positioned the company's core product as Proof Point technology for evidence-backed sustainability claims, built on Web3 foundations. In 2024, Provenance announced a further $5 million round led by S4S Ventures and Nordic Eye, alongside Alumni Ventures and Angel Academe, and received a UK Government grant via Innovate UK to develop an AI platform for consumer-packaged-goods sustainability data.
Provenance has also been backed by Humanity United, Merian Ventures, and Plug and Play Tech Center. Sarah Arana-Morton was appointed Chief Executive Officer in December 2025, with Jessi Baker remaining listed as Founder. Provenance was named AI Company of the Year at the British Data Awards 2026. The account has published 3,669 posts and has been mentioned by 74 accounts, totalling 204 mentions.
Who follows Provenance on X?
The accounts that follow Provenance include 92 founders, 17 angel investors, 22 influencers and 6 VCs, among them Stani, Joseph Lubin, Jake Brukhman, Zmanian, Grayscale and DCG.