True North is a media platform focused on Bitcoin treasury strategy, digital credit, collateralized finance, and macroeconomic analysis, founded by Jeff Walton. True North's Twitter Score is 35 out of 1000 as of September 2026, ranking #27,125 (top 10%) among 486,621 tracked accounts.
True North was founded by Jeff Walton as a decentralized collective of investors, analysts, and capital-structure experts. Strive announced its acquisition of MSTR True North Inc. in a de minimis cash transaction on September 16, 2025. Following the acquisition, Strive appointed Jeff Walton as Chief Executive Officer of True North, with the platform continuing to operate as an independent media branch under the Strive umbrella.
True North's media network extends beyond its flagship brand to include The Hurdle Rate, Options Swing, and Purely Bitcoin. The account has published 1,728 posts and has attracted 31,241 followers as of September 2026. True North has been mentioned by 47 accounts a total of 87 times.
Who follows True North on X?
The accounts that follow True North include 139 founders, 22 angel investors, 96 influencers and 2 VCs, among them Laura Shin, Michael Saylor, Andrew Kang, Udi Wertheimer, David Hoffman and Murad.