Toys'R'Us (@ToysRUs) — Twitter Score 13 out of 1000

Toys'R'Us is a toy retail brand, founded by Charles Lazarus, that entered the blockchain space by launching an official Solana NFT collection. Toys'R'Us's Twitter Score is 13 out of 1000 as of September 2026, ranking #73,174 among 486,860 tracked accounts.

Toys'R'Us is affiliated with WHP Global and operates shop-in-shop locations inside Macy's stores across the United States. The brand's crypto initiative took shape in December 2022, when it partnered with Web3 agency Anybodies to bring the brand into the metaverse. That same month, Toys'R'Us launched a collection of 10,000 official digital collectibles on Solana through Magic Eden, with a dedicated account, @ToysRUsNFT, created to support the initiative.

Toys'R'Us's NFT program included a staking mechanism that allowed holders to earn GCoins, a rewards currency redeemable for physical and digital toys as well as event access. The brand's former collaboration with Anybodies was central to building out that Web3 strategy. Toys'R'Us has published 21,615 posts on the platform and has 1,665,875 followers as of September 2026. The account has been mentioned by 215 accounts, with 424 total mentions.

Who follows Toys'R'Us on X?

The accounts that follow Toys'R'Us include 31 founders, 5 angel investors, 19 influencers and 3 VCs, among them Luca Netz, Loomdart, Gary Vaynerchuk, Mario Nawfal, Palmer Luckey and DEGEN NEWS.