Upland (@UplandMe) — Twitter Score 37 out of 1000

Upland is a blockchain-based city-builder game where players buy, trade, and develop digital properties mapped to real-world addresses. Upland's Twitter Score is 37 out of 1000 as of October 2026, ranking #25,983 (top 10%) among 493,952 tracked accounts.

Upland was co-founded by Dirk Lueth, Ph. D. and Idan Zuckerman, both serving as co-CEOs. The platform operates as an open digital property economy, letting users claim ownership of virtual lots tied to actual street addresses, participate in a player-driven marketplace, and collectively develop neighborhoods. The project started in 2018 and launched its first city, San Francisco, in 2019, and has since grown to more than 50 cities with over 4 million players.

Upland reports more than 3.5 million registered accounts, over 6 million digital assets minted, and more than $200 million in cumulative marketplace transactions, with player-to-player trades exceeding $20 million. The platform's native token, $SPARKLET, is an ERC-20 token on Ethereum with a total supply of one billion, listed on exchanges including Bitget, HTX, and Uniswap.

Upland has received backing from Animoca Brands, Block. One, Kingsway, and Rocket Internet Capital. The platform holds an affiliation with the NFLPA and previously held affiliations with FIFA and the Stock Car Pro Series. Upland has 174,919 followers as of October 2026 and has published 14,168 posts. It has been mentioned by 221 accounts, totaling 804 mentions.

Who follows Upland on X?

The accounts that follow Upland include 156 founders, 28 angel investors, 115 influencers and 9 VCs. Among them are Mario Nawfal, Jake Brukhman, Tim Copeland, Yat Siu, Orangie and Animoca Brands TOKEN2049.