AYRA (@ayra_haus) — Twitter Score 17 out of 1000

AYRA is an invitation-only membership club that merges culture, stewardship, and curated locations, operating as the successor to the Web3 avatar and digital-identity project THE HUB. AYRA's Twitter Score is 17 out of 1000 as of July 2026, ranking #65,558 among 531,432 tracked accounts.

AYRA was co-founded by Nicolas Weber, Camilo Echeverri, and Youssef Gabsi. The predecessor brand, THE HUB, announced it was sunsetting its operations due to insufficient funding and revenue before transitioning into the current AYRA project. During its prior iteration, THE HUB joined Chainlink BUILD to access Chainlink services for gaming, metaverse, and mixed-reality tooling, and reported developing an AI-powered metaverse-land valuation algorithm alongside a Chainlink price oracle for virtual land.

AYRA is affiliated with LUKSO, The Root Network, and Ocean Protocol. THE HUB previously held an affiliation with Futureverse, having made a six-figure investment in Futureverse assets and describing itself as an affected asset holder. Backers of the project have included Decentraland, Brinc, and the Stellar Community Fund.

AYRA has published 5,093 posts on the platform and has been mentioned by 17 accounts, with 50 total mentions.

Who follows AYRA on X?

The accounts that follow AYRA include 56 founders, 9 angel investors, 58 influencers and 1 VCs, among them Mario Nawfal, Marc Zeller, TylerD, BETTY, The Sandbox and Decentraland.