Cult & Rain (@cultandrain) — Twitter Score 33 out of 1000

Cult & Rain is a defunct Web3 luxury fashion brand that paired NFT ownership with physical apparel, ceasing operations in December 2023 after failing to secure additional investment amid crypto market volatility. Cult & Rain's Twitter Score is 33 out of 1000 as of October 2026, ranking #29,102 (top 10%) among 493,607 tracked accounts.

Cult & Rain was founded by George Yang with a concept rooted in connecting digital assets to physical luxury goods. Its Genesis collection paired 2,000 animated 4K sneaker NFTs with 2,000 physical luxury sneakers manufactured in Italy, positioning the brand at the intersection of crypto culture and high-end streetwear. MZ Cryptos previously backed the brand as an investor.

Cult & Rain expanded its digital presence on November 30, 2022, when it launched CULTR WORLD, a metaverse shopping experience, alongside a dedicated e-commerce platform. The brand described itself as born from the crypto universe, but sustained market headwinds and an inability to raise further capital ultimately brought operations to a close by the end of 2023. Cult & Rain has made 4,242 posts on the platform and has been mentioned by 50 accounts across 197 total mentions.

Who follows Cult & Rain on X?

The accounts that follow Cult & Rain include 95 founders, 14 angel investors, 106 influencers and 1 VCs, among them DeeZe, Zeneca, Soby, Cuy Sheffield, Alex Finn and Medved.