HypeLab is a Web3-native advertising network that uses on-chain data to serve personalized ads for crypto products including wallets, dApps, and NFT marketplaces. HypeLab's Twitter Score is 16 out of 1000 as of September 2026, ranking #62,375 among 486,860 tracked accounts.
HypeLab was founded by Joe Kim and Ed Weng and has raised $4 million in seed capital in a round led by Shima Capital and Makers Fund, per reporting on the August 2023 close. The platform connects crypto brands with audiences across Web3 properties, applying on-chain behavioral data to performance-marketing campaigns. A case study with Uniswap illustrates its approach to user acquisition at scale.
HypeLab was selected for the Store Nº8 dCommerce Base Camp accelerator, a 12-week program operated by Walmart's Store Nº8 and Outlier Ventures, in October 2023. HypeLab has accumulated 2,241 followers as of September 2026 and published 299 posts on the platform. The account has been mentioned by 15 accounts, totaling 21 mentions.
Who follows HypeLab on X?
The accounts that follow HypeLab include 61 founders, 19 angel investors, 24 influencers and 5 VCs, among them Laura Shin, Mario Nawfal, Camila Russo, Milk Road Crypto, Jack and Sid Coelho-Prabhu.