Gucci is a luxury fashion house founded by Guccio Gucci that has pursued a range of Web3 initiatives spanning NFTs, metaverse partnerships, and cryptocurrency payments. Gucci's Twitter Score is 41 out of 1000 as of August 2026, ranking #22,666 (top 5%) among 483,652 tracked accounts.
Gucci is affiliated with Kering and has built a notable presence in the crypto space through several distinct initiatives. In early 2022, Gucci collaborated with SUPERPLASTIC on the SUPERGUCCI NFT collection, releasing ten NFTs through Gucci Vault on February 1, 2022, with 500 NFTs minted per drop at 1.5 ETH for the first drop and an airdrop to first-drop holders for the second. Gucci also previously partnered with 10KTF on the 10KTF Gucci Grail Mint Pass, a one-per-wallet Ethereum-based NFT priced at 1 ETH that allowed holders to mint a 10KTF x Gucci NFT.
Gucci expanded into metaverse gaming through a partnership with Yuga Labs on Otherside Relics by Gucci, bringing the brand into Yuga Labs' gamified Otherside metaverse. Gucci had also previously worked with The Sandbox as part of its broader metaverse strategy. On the payments front, Gucci began accepting multiple cryptocurrencies, including Bitcoin, Ether, Dogecoin, and Shiba Inu, at selected U.S. stores in May 2022. Per an announcement by BitPay in August 2022, Gucci became the first merchant to accept ApeCoin through BitPay in its U.S. stores.
Gucci's account has accumulated 8,737,646 followers as of August 2026 and has published 15,563 posts. Gucci has been mentioned by 705 accounts, with 2,621 total mentions.
Who follows Gucci on X?
The accounts that follow Gucci include 191 founders, 45 angel investors, 158 influencers and 4 VCs, among them Db, Alexis Ohanian, Farokh, DeeZe, DEGEN NEWS and Medved.