Highstreet is a commerce-centered metaverse and MMORPG project that blends retail, gaming, NFTs, VR, and phygital products into a single platform. Highstreet's Twitter Score is 45 out of 1000 as of July 2026, ranking #26,728 (top 10%) among 473,418 tracked accounts.
Highstreet was co-founded by Travis Wu and Jenny Guo and evolved from LumiereVR, a VR-enabled retail experience venture established in 2015, through a full rebrand. The project operates two subsidiaries: a Sundance-backed LumiereVR Studio and Retinad Analytics, which was acquired in 2018. In August 2021, Highstreet raised $5 million in funding to expand its engineering team across Unity, mobile, and browser applications.
Highstreet has attracted backing from a broad range of investors, including Mechanism Capital, Cherubic Ventures, NGC Ventures, Palmdrive Capital, Jump Trading, GBV, Panony, Shima Capital, YZi Labs (previously Binance Labs), HTX Ventures (previously Huobi Ventures), Morningstar Ventures, Animoca Brands, Evernew Capital, Avalanche Foundation, BullPerks, Formless Capital, and the Draper Associates group. The project is affiliated with Binance Launchpool, the BNB Chain Ecosystem, Polkastarter, Impossible Finance, and Avalanche.
Highstreet's first Initial Home Offering, The Solarium, surpassed $10 million in trading volume within its first week on the Binance NFT Marketplace. The project's HIGH token was listed on Binance in Q4 2021 and subsequently on Coinbase and Crypto.com in Q1 2022 per its roadmap. Highstreet also delayed the launch of its in-game token Street Cred after reassessing play-to-earn mechanics amid a broader GameFi market cooldown. Highstreet has published 1,443 posts on the platform and has been mentioned by 182 accounts a total of 601 times.
Highstreet's portfolio includes OurSong.
Who follows Highstreet on X?
The accounts that follow Highstreet include 173 founders, 37 angel investors, 150 influencers and 37 VCs. Among them are CoinDesk, Andrew Kang, Udi Wertheimer, Josh Ong, Matthew Graham and Yat Siu.