Instagram (@instagram) — Twitter Score 82 out of 1000

Instagram is a photo and short-form video social networking platform co-founded by Kevin Systrom and Mike Krieger that is now owned by Meta Platforms. Instagram's Twitter Score is 82 out of 1000 (a Good rating) as of August 2026, ranking #9,466 (top 5%) among 483,944 tracked accounts.

Instagram originated as Burbn, a mobile check-in app built by Systrom and Krieger before the team refocused on photo sharing and relaunched under the Instagram name. Meta Platforms, then operating as Facebook, acquired Instagram in April 2012 for approximately US$1 billion in cash and stock. The platform has grown into one of the most widely used social media services globally, spanning photo sharing, short-form video, Stories, and direct messaging.

Instagram made a notable push into Web3 by testing features it called "digital collectibles," which allowed creators to mint and sell NFTs directly within the app. The initial rollout used Polygon for minting and incorporated support for OpenSea collection metadata, Arweave decentralized storage, and Solana and Phantom wallet integrations. Meta later shut down the digital collectibles program after a brief testing phase, stepping back from NFT functionality on the platform.

Instagram was previously backed by Baseline Ventures, Andreessen Horowitz, Benchmark, Sequoia Capital, Thrive Capital, and Greylock prior to its acquisition. Instagram's account has published 17,228 posts and has been mentioned by 3,096 accounts a total of 12,008 times.

Who follows Instagram on X?

The accounts that follow Instagram include 334 founders, 91 angel investors, 160 influencers and 24 VCs. Among its notable followers are Raoul Pal, Loomdart, OpenSea, Alexis Ohanian, Farokh and John Wang.