IYK is a fan-engagement platform that lets artists build verifiable connections with fans through NFC-enabled merchandise and live shows. IYK's Twitter Score is 130 out of 1000 (an Excellent rating) as of September 2026, ranking #4,773 (top 1%) among 486,573 tracked accounts.
IYK operates under the legal entity IYK GMI Inc. and was co-founded by Ryan Ouyang. The platform, currently marketed as IYK Music, embeds IYK Chips into physical merch and supports IYK Check-ins at live shows, allowing fans to collect a Proof for every item claimed and show attended, building a verified record of participation. Artist case studies on the platform's site feature Chance the Rapper, Ed Sheeran, Disturbed, and Teddy Swims.
IYK is backed by Gmoney and serves as a technology provider for 9dcc. IYK has published 2,244 posts and has been mentioned by 142 accounts a total of 280 times, with 11,677 followers as of September 2026 on the platform.
Who follows IYK on X?
The accounts that follow IYK include 479 founders, 107 angel investors, 219 influencers and 10 VCs, among them Stani, Nic Carter, CL, Luca Netz, Loomdart and Gmoney.