DRAUP is a digital fashion house founded by Daniella Loftus that has since merged into Tribute Brand. DRAUP's Twitter Score is 34 out of 1000 as of August 2026, ranking #27,607 (top 10%) among 483,652 tracked accounts.
DRAUP was built around the concept of code-based couture, creating digital garments and wearables inspired by internet culture. The platform was founded by Daniella Loftus, and its official site now redirects visitors to Tribute Brand, signaling a full transition to that entity. DRAUP was backed by Red DAO and previously worked with artist Nicolas Sassoon, digital artist Linda Dounia, and Patternbase as collaborators.
DRAUP produced several notable releases during its active period. In April 2023, Daniella Loftus launched Collection #00: Seen on Screen, comprising 648 generative garments created in collaboration with Nicolas Sassoon. Later that year, in November 2023, DRAUP released its first digital shapewear collection, titled Reduce, priced at ETH 0.028. DRAUP also produced Antheia, a unique work minted on Christie's 3.0 in June 2023 as an NFT-accompanied piece.
DRAUP has published 1,685 posts on the platform and has been mentioned by 44 accounts, with 156 total mentions.
Who follows DRAUP on X?
The accounts that follow DRAUP include 106 founders, 40 angel investors, 53 influencers and 1 VCs, among them Ansem, Stani, 6529, Gmoney, John Wang and Mario Nawfal.