UNINTERRUPTED is an athlete empowerment and sports media brand co-founded by LeBron James and Maverick Carter to give athletes a platform to tell their own stories through digital content, podcasts, live events, and merchandise. UNINTERRUPTED's Twitter Score is 7.2 out of 1000 as of October 2026, ranking #124,326 among 498,181 tracked accounts.
UNINTERRUPTED produces athlete-focused original content including the Mind the Game podcast and the UNINTERRUPTED Film Festival powered by Tribeca, alongside merchandise and live programming. Per a Warner Bros. SEC filing, Warner Bros. contributed $15.8 million for a minority interest in the brand, with SpringHill Entertainment holding a 39% interest. In 2020, UNINTERRUPTED, SpringHill Entertainment, and The Robot Company were merged into The SpringHill Company.
UNINTERRUPTED has published 16,065 posts on the platform and has attracted 440,800 followers as of October 2026. The account has been mentioned by 58 accounts, with 201 total mentions.
Who follows UNINTERRUPTED on X?
The accounts that follow UNINTERRUPTED include 36 founders, 13 angel investors, 10 influencers and 2 VCs. Among them are Anthony Pompliano, Naveen, Brianne Kimmel, AJ Vaynerchuk, RD and Kevin Kelly.