Luno is a cryptocurrency exchange and consumer crypto wallet and investing app that was formerly known as BitX before being acquired by Digital Currency Group in September 2020. Luno's Twitter Score is 47 out of 1000 as of August 2026, ranking #19,314 (top 5%) among 483,652 tracked accounts.
Luno was co-founded by Marcus Swanepoel, Timothy Stranex, Carel van Wyk, and Pieter Heyns in 2013. Prior to the Digital Currency Group acquisition, Naspers Group had previously backed the platform with a $3 million investment in 2015. At the time of the acquisition, Luno had more than 5 million customers, and it remains a portfolio company of Digital Currency Group in the Exchanges category.
Luno has faced regulatory headwinds in the United Kingdom. According to Financial News, Luno stopped some UK clients from investing in crypto in October 2023 amid the UK's crypto promotion regime and increased FCA scrutiny of crypto firms. Separately, in October 2023 the New York Attorney General filed a lawsuit alleging crypto fraud against Digital Currency Group, Gemini Trust, and Genesis Capital, a legal action involving Luno's parent company rather than Luno itself. Luno has published 20,819 posts on the platform and has been mentioned by 129 accounts a total of 966 times. Customer support is handled through Luno Help.
Luno's portfolio includes Block Earner, Notabene, Taki Games and MY Blockchain Week.
Who follows Luno on X?
Luno draws a broad range of followers across the crypto and finance space. The accounts that follow Luno include 195 founders, 45 angel investors, 96 influencers and 7 VCs. Among them are Erik Voorhees, CoinDesk, Loomdart, H.E. Justin Sun, Barry Silbert and Tyler Winklevoss.