Snoop Dogg is a rapper and entertainment entrepreneur who owns Death Row Records and has been active across NFT, metaverse, and web3 music ventures. Snoop Dogg's Twitter Score is 405 out of 1000 (an Excellent rating) as of July 2026, ranking #590 (top 0.5%) among 389,587 tracked accounts.
Snoop Dogg, whose legal name is Calvin Cordozar Broadus Jr., founded Doggy Style Records and currently serves as executive creative consultant at Def Jam Recordings. He purchased Death Row Records in February 2022 with plans to reposition it as an NFT label in partnership with Gala Music, with whom he was formerly affiliated. Snoop Dogg is also affiliated with The Sandbox metaverse platform.
Snoop Dogg launched an NFT collection called A Journey With the Dogg on Crypto.com in April 2021, a platform with which he was formerly affiliated. He performed with Eminem using Bored Ape Yacht Club NFTs in partnership with Yuga Labs at the 2022 MTV VMAs. A class action lawsuit against Yuga Labs and celebrity promoters, including Snoop Dogg, was dismissed in 2025 after the court found that plaintiffs failed to show the digital assets in question were securities.
Snoop Dogg has accumulated 18,760,577 followers as of July 2026 on the platform and has published 43,851 posts. Snoop Dogg has been mentioned by 2,182 accounts, with 6,059 total mentions.
Who follows Snoop Dogg on X?
The accounts that follow Snoop Dogg include 1,144 founders, 177 angel investors, 1,422 influencers and 22 VCs, among them CZ BNB, Michael Saylor, 6529, Stani, Anthony Pompliano and Threadguy.