Death Row Records is a hip-hop record label that re-entered the music industry as an NFT and Web3-focused imprint after Snoop Dogg acquired the brand from the MNRK Music Group, then under Blackstone control, in February 2022. Death Row Records's Twitter Score is 8.1 out of 1000 as of October 2026, ranking #112,403 among 493,952 tracked accounts.
Death Row Records was co-founded by Dr. Dre, Marion "Suge" Knight, The D.O.C., and Dick Griffey. The label's earlier business entered bankruptcy proceedings in 2006, and the brand passed through several ownership changes before Snoop Dogg's acquisition revived it with a new strategic direction. Following the purchase, Snoop Dogg announced plans to operate the label as an NFT music imprint in the metaverse, and the label's catalog was temporarily pulled from major streaming services, with the stated intent that releases would live in the metaverse instead. The Chronic was subsequently restored to streaming in 2023.
Death Row Records moved quickly to establish its Web3 presence after the acquisition. Per Billboard, forthcoming Death Row releases were planned as NFTs as early as March 2022, with "Nuthin' but a 'G' Thang" presented as the first NFT release under the revamped label. The label also promoted a mixtape through the OpenSea NFT marketplace that same year. Death Row artists Tha Dogg Pound released two exclusive tracks through Gala Music, and Snoop Dogg's B.O.D.R. album was offered on the same platform as NFT "Stash Boxes," limited to 25,000 units priced at $5,000 each, with each box containing one of 17 track NFTs.
Death Row Records posts 876 and has 99,111 followers as of October 2026 on the platform. The account has been mentioned by 6 accounts, with 13 total mentions.
Who follows Death Row Records on X?
The accounts that follow Death Row Records include 29 founders, 6 angel investors, 21 influencers and 1 VCs. Among them are Cozomo De Medici, Cuy Sheffield, Josh Ong, SuperRare, Spencer and Snoop Dogg.