Strategy (@Strategy) — Twitter Score 128 out of 1000

Strategy is a publicly traded Bitcoin treasury and enterprise analytics software company that rebranded from MicroStrategy to its current name in February 2025, adopting a stylized Bitcoin logo and orange brand identity. Strategy's Twitter Score is 128 out of 1000 (an Excellent rating) as of August 2026, ranking #4,901 (top 5%) among 483,944 tracked accounts.

Strategy was co-founded by Michael J. Saylor and Sanjeev Kumar Bansal. The company describes itself as the world's first and largest Bitcoin Treasury company as well as the largest independent publicly traded business-intelligence company. Its Class A common stock trades on Nasdaq under the ticker MSTR, and it also has preferred securities trading under STRC, STRK, STRF, and STRD on Nasdaq, with STRE listed on the Luxembourg Stock Exchange. These are all securities, not crypto tokens.

Strategy adopted Bitcoin as its primary treasury reserve asset, financing accumulation through equity and debt proceeds as well as operating cash flows. Its first disclosed Bitcoin purchase took place on August 11, 2020, when it acquired 21,454 BTC for an aggregate $250.0 million, inclusive of fees and expenses. As of July 5, 2026, the company reported holding 843,775 BTC acquired for an aggregate $63.69 billion at an average purchase price of $75,476 per BTC. In late June and early July 2026, the company sold a combined 3,588 BTC for aggregate proceeds of approximately $216 million, with proceeds directed toward preferred-stock distributions and replenishing its USD reserve. On June 29, 2026, Strategy announced a BTC Monetization Program under which it may sell Bitcoin to generate up to $1.25 billion of additional proceeds for its USD reserve.

Strategy also develops and issues fixed-income instruments designed to offer varying degrees of economic exposure to Bitcoin, while continuing to operate an AI-powered enterprise analytics software business. For the quarter ended June 30, 2026, the company reported an $8.32 billion loss on digital assets, including an $8.31 billion unrealized loss, with digital-asset carrying value of $49.67 billion at quarter-end. The company manages its Bitcoin holdings under a Treasury Reserve Policy and has not established a specific target amount of Bitcoin to hold. Ownership of its common or preferred securities does not confer holders any ownership of, or redemption right to, the Bitcoin held by the company. Strategy has published 753 posts on the platform.

Strategy's portfolio includes COPA.

Who follows Strategy on X?

The accounts that follow Strategy include 498 founders, 93 angel investors, 424 influencers and 9 VCs. Among them are Michael Saylor, CoinDesk, Andrew Kang, Joseph Lubin, Tyler Winklevoss and Eric Wall. Strategy has been mentioned by 712 accounts, with 3,389 total mentions across the platform.