TIME (@TIME) — Twitter Score 177 out of 1000

TIME is a global news and current-events media brand that has published since 1923 and expanded into Web3 and NFT initiatives. TIME's Twitter Score is 177 out of 1000 (an Excellent rating) as of July 2026, ranking #3,319 (top 1%) among 389,587 tracked accounts.

TIME was founded by Henry Luce and Briton Hadden and describes itself as a global media brand whose mission is to tell stories that matter and deepen understanding of the ideas and events defining the time. Marc and Lynne Benioff became owners of TIME in 2018, with TIME stating the Benioffs would hold it as a family investment with no connection to Salesforce and no operational responsibility.

TIME made an early move into digital assets in March 2021, offering an exclusive series of three covers as NFTs, including the first-ever TIME cover designed exclusively as an NFT. In April 2021, TIME began accepting cryptocurrency as payment for digital subscriptions through a partnership with Crypto.com, which offered Pay Rewards of up to 10% back for subscribers paying with CRO. TIME later launched TIMEPieces, a Web3 community initiative, in September 2021, with a genesis drop of 4,676 pieces priced at 0.1 ETH each. TIMEPieces holders could connect digital wallets to TIME.com for unlimited access through TIME's 100th anniversary in 2023, along with event invitations and digital experiences.

TIME previously partnered with Galaxy Digital and Galaxy Interactive around metaverse education, announcing an Into the Metaverse newsletter and a TIME100 Companies: Metaverse category. That transaction was conducted entirely in Ethereum, and TIME stated it would hold ETH on its balance sheet, which it described as a first for a major media organization. In March 2022, TIME released its first fully decentralized magazine issue as an NFT, featuring a cover story on Ethereum co-founder Vitalik Buterin, created in a former partnership with LITDAO, with support from Circle and technical partner Transient Labs. By that point, TIME stated its Web3 evolution had generated more than $10 million in revenue and built a community of over 25,000 artists, collectors, and enthusiasts, including over 5,000 TIMEPiece holders connected to TIME.com.

TIME has accumulated 18,524,308 followers as of July 2026 on Twitter since 2008 and has published 440,349 posts. TIME has been mentioned by 2,877 accounts a total of 10,061 times.

Who follows TIME on X?

The accounts that follow TIME include 583 founders, 85 angel investors, 384 influencers and 89 VCs. Among them are Ansem, Anthony Pompliano, Joseph Lubin, Alexis Ohanian, Tyler Winklevoss and H.E. Justin Sun.