adidas (@adidas) — Twitter Score 32 out of 1000

Adidas is a global sportswear company, founded by Adolf Dassler, that has pursued an active presence in NFTs, digital collectibles, and on-chain gaming. Adidas's Twitter Score is 32 out of 1000 as of August 2026, ranking #30,433 (top 10%) among 483,944 tracked accounts.

Adidas says it became one of the first major brands to enter the NFT space, launching the Into the Metaverse collection in 2021. That campaign involved former affiliations with Bored Ape Yacht Club, Yuga Labs, Gmoney, and Punks Comic. Adidas also previously worked with The Sandbox, purchasing 144 parcels in that virtual world as part of its metaverse strategy, per Vogue.

Adidas has continued expanding its digital footprint across multiple blockchain ecosystems. It previously partnered with STEPN to release the STEPN x adidas Genesis Sneakers collection, a generative set of 1,000 unique items described as the first adidas collectibles on the Solana blockchain. According to Axios, Adidas also partnered with Crypto: The Game for its second season in April 2024, offering exclusive tracksuit skins tied to in-game advantages. A former collaboration with Doodles and Prada further illustrated the brand's broad web3 outreach during that period.

Adidas currently maintains affiliations with adidas Collect, ALTS by adidas, and FIFA Rivals as part of its ongoing digital and on-chain gaming initiatives. Adidas has been mentioned by 1,016 accounts a total of 3,777 times, reflecting its visibility across crypto and web3 conversations. Adidas has published 16,220 posts and has 4,105,526 followers as of August 2026 on the platform.

Who follows Adidas on X?

The accounts that follow Adidas include 88 founders, 19 angel investors, 79 influencers and 3 VCs. Among them are Base, DEGEN NEWS, Mando, Andrew, Josh Ong and Doodles.