Fanatics is a global sports platform that co-founded Candy Digital alongside Michael Rubin, Galaxy Digital, and Gary Vaynerchuk as a sports-focused NFT venture. Fanatics's Twitter Score is 19 out of 1000 as of September 2026, ranking #50,414 among 486,860 tracked accounts.
Fanatics was founded by Michael Rubin. The company raised $325 million in 2021 at an $18 billion valuation, with backing from investors including SoftBank, Silver Lake, and MLB. Through its stake in Candy Digital, Fanatics helped position the NFT platform as one of WWE's primary NFT partners, deepening the connection between sports licensing and digital collectibles.
Fanatics previously held a majority interest in Candy Digital, selling most of that stake in January 2023 while retaining a partial ownership position. Futureverse subsequently acquired Candy Digital in April 2025, integrating it into its Root Network blockchain. Fanatics is also affiliated with Topps, extending its reach across the broader sports collectibles market. Fanatics has 153,761 followers as of September 2026 and has published 35,083 posts. Fanatics has been mentioned by 251 accounts, with 897 total mentions.
Fanatics's portfolio includes Candy.
Who follows Fanatics on X?
The accounts that follow Fanatics include 60 founders, 16 angel investors, 31 influencers and 3 VCs. Among them are Alexis Ohanian, Mike Novogratz, Gary Vaynerchuk, Mario Nawfal, Ryan Wyatt and Seraphim.