Michael Rubin (@michaelrubin) — Twitter Score 54 out of 1000

Michael Rubin is a sports commerce entrepreneur who founded Fanatics, the licensed sports merchandise and e-commerce platform, and serves as its CEO. Michael Rubin's Twitter Score is 54 out of 1000 (a Good rating) as of September 2026, ranking #16,304 (top 5%) among 486,860 tracked accounts.

Michael Rubin also co-founded Candy Digital, a sports-focused NFT and digital collectibles company that launched in 2021 with Major League Baseball as its debut partner and backing from Fanatics, Galaxy Digital, and Gary Vaynerchuk. Candy Digital raised a $100 million Series A at a $1.5 billion valuation in 2021, co-led by Insight Partners and SoftBank. Fanatics sold its 60% stake in Candy Digital in 2023, with Rubin citing doubts about the long-term viability of NFTs as a standalone business. Futureverse subsequently acquired Candy Digital in 2025, with plans to integrate its library into The Root Network, Futureverse's blockchain.

Michael Rubin co-founded REFORM Alliance, a criminal justice reform organization. On the Fanatics side, the company raised $325 million in 2021 from a group that included SoftBank, Silver Lake, Eldridge, Insight Partners, Major League Baseball, Jay-Z, and Roc Nation, placing Fanatics at an $18 billion valuation at that time. Michael Rubin has 104,789 followers as of September 2026 and has published 3,406 posts. Michael Rubin has been mentioned by 81 accounts, totaling 145 mentions.

Who follows Michael Rubin on X?

The accounts that follow Michael Rubin include 203 founders, 53 angel investors, 73 influencers and 3 VCs, among them Anthony Pompliano, Udi Wertheimer, Alexis Ohanian, Mike Novogratz, Mark Cuban and Gary Vaynerchuk.