adidas Originals (@adidasoriginals) — Twitter Score 118 out of 1000

Adidas Originals is the lifestyle and heritage division of adidas that leads the brand's Web3 and NFT initiatives, including drops such as Into the Metaverse, Virtual Gear, and adidas Collect. Adidas Originals's Twitter Score is 118 out of 1000 (an Excellent rating) as of August 2026, ranking #5,603 (top 5%) among 483,944 tracked accounts.

Adidas Originals entered the NFT space with the launch of the Into the Metaverse collection in December 2021, developed in collaboration with Bored Ape Yacht Club, Gmoney, and Punks Comic. That collection offered holders both physical merchandise and wearables inside The Sandbox, where Adidas Originals also purchased 144 land parcels for branded metaverse experiences. Virtual Gear followed as the brand's first wearable digital fashion collection, made available as NFTs to capsule NFT holders.

Adidas Originals expanded its digital presence further with ALTS by adidas, a collection of 20,066 unique digital avatars featuring over 250 traits and 80 digital wearables, developed in association with Yuga Labs. In 2023, Adidas Originals launched Residency by Adidas, a Web3-powered digital artist residency program. Its broader ecosystem of collaborations spans Doodles, Magic Eden, STEPN GO, Prada, and FIFA Rivals. Adidas Originals has published 18,422 posts on the platform and has been mentioned by 715 accounts a total of 3,325 times.

Who follows Adidas Originals on X?

The accounts that follow Adidas Originals include 465 founders, 114 angel investors, 360 influencers and 12 VCs, among them 6529, Loomdart, Yano, OpenSea, Alexis Ohanian and Farokh.